EY Law advises Remazing on the acquisition of Snocksulting

The international law firm Ernst & Young Law has advised Remazing / IK Partners on the acquisition of Snocksulting, a full-service online marketing agency and market leader for digitally native brands, from Snocksperium and Romy Riffel. The purchase price remains confidential.

Snocksulting has developed into a market leader for digitally native brands and a very successful marketplace seller in recent years, counting Emma, Babymarkt, and Netflix among its clients. As a company of the e-commerce pioneer brand Snocks, the agency has built impressive brand awareness in the German-speaking region. Through enhanced collaboration, both companies aim to benefit from complementary service offerings: Remazing’s software Remdash will help Snocksulting and its clients optimize processes and improve performance. In return, Snocksulting will provide Remazing’s clients with even more expertise in the D2C (Direct to Consumer) sector.

Remazing is a leading provider of services and software solutions for brands on Amazon and other online e-commerce marketplaces. The solutions target brand companies, with Remazing serving as a full-service partner to help increase their sales on Amazon. Founded in 2016 by Hannes Detjen and Emil Beck, Remazing was developed to meet the growing demand from brand companies to market their products directly on Amazon. Today, the company is the largest independent provider in the market, serving over 100 corporate clients worldwide and employing more than 100 e-commerce experts working in its headquarters in Hamburg and local hubs in Barcelona, London, Paris, and Turin. The company supports a range of brands that sell products in various market segments, such as beauty & health or household & DIY, and counts companies like Henkel, Leifheit, and Schöffel among its clients.

IK Partners is a European private equity firm focused on investments in the Nordic countries, the DACH region, France, Benelux, and the UK. Since 1989, IK Partners has launched funds with cumulative equity of more than 13 billion euros and invested in over 135 European companies. IK Partners’ funds support companies with significant growth potential and their management teams in developing sustainable business models, strengthening their market position, and creating outstanding long-term development potential.

Remazing / IK Partners was advised by the following team led by EY Law partners Dr. Jan Philipp Feigen and Dr. Maximilian Menges, as well as Of Counsel Sylvia Schapitz (ALL PICTURED, RESPECTIVELY LEFT, RIGHT AND CENTER):

• Dr. Maximilian Menges (Lead; Partner, PE/M&A, Hamburg)
• Sylvia Schapitz (Lead; Of Counsel, PE/M&A, Eschborn)
• Dr. Jan Philipp Feigen (Lead, Partner, PE/M&A, Hamburg)
• Wolfgang Hardt (Partner, Labor Law, Hamburg)
• Dr. Christian Friedrich Bock (Senior Manager, Labor Law, Hamburg)
• Lorenz Carstensen (Manager, PE/M&A, Hamburg)
• Dr. Thomas Blickwedel (Manager, IP/IT/Data Protection, Munich)
• Dr. Sebastian Merkel (Senior Consultant, PE/M&A, Hamburg)