Baker McKenzie advises JD.com on acquisition of Ceconomy
Baker McKenzie, with a team led by partners Dirk Horcher and Christoph Wolf (BOTH PICTURED, LEFT AND RIGHT), has advised JD.com, a global supplier of supply chain-based technologies and services, on the announced public takeover of Ceconomy, a consumer electronics company in Europe. Through this strategic investment partnership, JD.com and Ceconomy aim to build Europe’s leading next-generation consumer electronics platform.
“This strategic investment agreement will enable our client to drive Ceconomy’s growth and accelerate the transformation into Europe’s leading omnichannel platform for consumer electronics,” commented Wolf.
Since its founding in 2004, JD.com has earned an excellent reputation through an industry-leading integrated customer experience across all distribution channels and through new service standards for logistics. JD.com ranks 44th on the Fortune Global 500 and is China’s largest retailer by revenue. it also has been listed on NASDAQ since 2014 and on the Hong Kong Stock Exchange since 2020.
CECONOMY is a European market leader in consumer electronics. Its two main brands, MediaMarkt and Saturn, operate omnichannel business models and combine a strong e-commerce presence with more than 1,000 stores in eleven countries. CECONOMY has approximately 2 billion customer contacts annually and employs around 50,000 people.
